4. A way for applicants to learn more. A job ad can be short and colorful, but it should provide ways for an interested reader to get more information. A link to the job description, a telephone number to call to reach a recruiter, and an email address for the hiring manager are good additions to a job ad. Informed applicants are more likely to have realistic expectations about the job – and about their chances of being hired. Realistic expectations mean fewer disappointed applicants and fewer opportunities for candidates to infer unfair treatment or unlawful motives.
As employers struggle to find good talent, they need to get the attention of the right candidates. A great job ad can be a terrific way to do that, but a misleading or non-compliant job ad can create liability. By having two separate and carefully prepared job ads and job descriptions, employers can minimize their legal risks while reaching top candidates and encouraging them to apply.
Posted by Kate Bischoff